SEO & Content

Organic visibility built to bring customers in, not to fill a ranking report.

Technical fixes, on-page content, and AI search visibility treated as one job, all with the same outcome: people finding you without paying for the click.

Keyword Rankings
Avg. position 42 → 4

Last 6 months

Three parts of the same job.

SEO is usually sold as technical fixes, content, and AI visibility as three separate retainers, but they're not. A technically sound site with weak content won't rank. Strong content on a site search engines can't crawl won't either. We treat all three as one connected piece of work.

Technical SEO

Search engines can't rank what they can't crawl and read.

We start with a full audit across site speed, Core Web Vitals, crawlability, indexing, and structured data. None of it is visible to a customer, but all of it decides whether your content ever gets a better chance at ranking. Issues are prioritised by what's most likely to move performance, explained in plain language, with clear reasoning behind the order we tackle them.

Site Audit

Overall score

98/100
Page speed
Mobile-friendly
Crawlable & indexed
Structured data

On-Page SEO & Content

Content built around what your customers search for, not what's easy to write.

Every page starts with real search intent and the language your customers use. That means titles, structure, and internal linking that are consistent as the site grows, and content that's written to convert once it ranks.

Content Brief
Intent: Transactional

H1 Best trail running shoes for beginners

H2 What to look for in a trail shoe

H2 Our top 5 picks

H2 FAQs

AI Search Visibility

Showing up in AI Overviews and chat-based answers is now part of what it means to be visible in search.

We structure content so AI tools can read and cite it, then track how your brand surfaces across ChatGPT, Perplexity, and Google's AI Overviews. AI visibility sits inside the SEO work, not alongside it as a separate cost.

AI Citations
Google AI Overview Cited
ChatGPT Cited
Perplexity Not yet

How we work.

Most agencies ask for a contract before you've seen how they think. We show you first: how we'd prioritise your channels and where the budget would actually go, before you commit to anything beyond the next conversation.

01

Free Health Check

A 30-minute call and written summary, free of charge with no obligation to book anything next.

02

Marketing Clarity Audit

A fixed fee for a full review and a 90-day plan, credited against your first month if you go further.

03

Ongoing Partnership

A monthly retainer with a live dashboard built around your business and regular updates that explain what changed and why.

Questions worth asking.

These are the ones that tend to come up before SEO work starts.

Do you optimise for AI search tools like ChatGPT?

Yes. AI search visibility is part of the SEO work, not a bolt-on. We structure content so tools like ChatGPT, Perplexity and Google's AI Overviews can read and cite it. As more searches surface AI-generated answers before organic results, that's part of what being visible in search now means.

Will you need access to our website?

Yes. For technical SEO work, we'll need access to your CMS or codebase and your Google Search Console account. We'll tell you what's needed and why before any work starts.

What if our rankings drop after a Google update?

Google updates do move rankings, sometimes down. We monitor performance and tell you what changed rather than waiting for you to notice. Most fluctuations settle, and those that don't usually point to something worth addressing. We don't make guarantees about rankings, but we do commit to being transparent about what's happening and why.

Not sure where your marketing stands?

Get a free, honest look at your current setup, no pitch and no pressure attached. You'll come away with a clear view of what's working and what isn't.

Get Your Free Health Check

If you want clearer direction, let's talk.